Benjamin Rosenthal

ORCID:

https://orcid.org/0000-0001-7259-5144


Formação:

  • Fundação Getulio Vargas - SP

    Administração de Empresas | Doutorado | 2010 - 2014

  • Pontifícia Universidade Católica de São Paulo

    Psicologia Experimental: Análise do Comportamento | Mestrado | 2004 - 2007

  • Fundação Getulio Vargas - SP

    Administração de Empresas | Graduação | 1991 - 1994
Laboratórios:
Nenhum laboratório cadastrado
Nuvens de Palavras:
Artigos:

(85.00% artigos com DOI)

Titulo DOI Ano
Heroic failure narratives: building conveyed authenticity and engagement from downfalls 10.1080/10253866.2023.221961 2023
Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil 10.1177/02761467231204866 2023
Marketing no caleidoscópio do TikTok 10.12660/gvexec.v22n2.2023.89257 2023
The global rhythms of consumption practices 10.1177/14705931221081161 2022
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands 2022
Ideologia Política e Consumo: Algumas Reflexões Introdutórias 10.4025/rimar.v12i1.64857 2022
(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies 10.1080/0267257X.2020.1850511 2021
The Legitimation of Global Football Brands in the Brazilian Marketplace 10.18568/internext.v15i1.540 2020
Quando as pessoas viram marcas 10.12660/gvexec.v19n1.2020.81438 2020
A ascensão das marcas solidárias 10.12660/gvexec.v19n3.2020.81732 2020
O Potencial da Loja Dentro da Loja 2020
O lado político das marcas 10.12660/gvexec.v18n2.2019.78930 2019
Running Through Time: How Life Rhythms Foster Identity Permanence 2018
O dilema dos veículos de comunicação 10.12660/gvexec.v17n3.2018.75755 2018
Rua Prinsengracht, 263: rostidade e espaço nas realidades possíveis em O diário de Anne Frank 10.4025/ actascilangcult.v39i1.31035 2017
How virtual brand community traces may increase fan engagement in brand pages 10.1016/j.bushor.2017.01.009 2017
Marketing na era digital 10.12660/gvexec.v16n1.2017.67451 2017
Apartamentos compactos: espaços privado e público atuando sobre o consumir na metrópole 10.4025/rimar.v7i2.34700 2017
Crazy Lady is an early old woman and needs care 10.23925/2176-901X.2017v20i2p27-44 2017
The brand meaning co-creation process on Facebook 10.1108/MIP-09-2016-0171 2017
Eventos:

(0.00% eventos com DOI)

Titulo DOI Ano
CEO Activism: Political Footprints Through Online Identity and Personal Branding 2023
Online Brand Communities in SAAS firms: A stakeholder perspective 2022
How Digital Influencers? Techniques Can Improve Direct Selling Performance 2021
Representations of Older Women in Advertising: How Older Women Make Sense of Their Images 2021
The Moral Foundations of Pro-Guns? Digital Proselytism in Brazil 2020
Personal Transformation Through Extraordinary Experiences 2020
Socio-Spatial Relations and Market Transformation: how entrepreneurs with similar identity projects change the identity of a neighborhood 2018
(Mis) Representations of third age in the media: stigma management strategies in an evolving society 2018
The Identity Brand Delegitimation Process: The Seven To One Of Each Day 2018
Running Through Time: How Life Rhythms Foster Identity Permanence 2018
Running into the Future: Blurring identity construction and temporal orientation among third age runners 2017
The Role of Subcultural Activism in the Reshaping of Mainstream Markets: from positive to negative associations 2016
Socio-Spatial Relations and Market Transformation: How Entrepreneurs with Similar Identity Projects Change the Identity of a Neighborhood 2016
The Brand Meaning Co-Creation Process on Facebook 2016
?There will not be a World Cup?: The kratophanous power of the FIFA 2014 World Cup in Brazil 2015
Identity Projects of Mature Runners and Self Expression on Facebook 2015
Fan Pages and Virtual Brand Communities: Faraway, so Close 2014
Identity Projects of Mature Runners and Self Expression on Facebook 2014
Comunicação de Marketing em Blogs: Uma Análise Discursiva sob uma Perspectiva Interacionista Simbólica 2012
Formas de comunicação de redes de fast food em comunidades virtuais de marca: o 1.0 já foi feito. Que tal partirem para o 2.0? 2011
Comportamento de consumo: uma análise dos fatores que controlam a escolha de bebidas 2009
Publicações:
Minha Rede: